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Refunds and conversion adjustments
Google Ads uses uploadConversionAdjustments (RETRACTION / RESTATEMENT) driven by order-status mapping. Meta and TikTok use platform refund event modes instead of Google’s adjustment API.
Google Ads
When an order moves into a retract/restate path (e.g. refunded, cancelled, failed, trash, voided depending on mapping), Profit Bid sends conversion adjustments. Log statuses move to retracted or adjusted. Partial refunds may restate to the new product-profit value when the mapping uses RESTATEMENT.
If refunds never appear in Conversions sent, confirm the Google conversion action still accepts adjustments and that the original upload was sent (you cannot retract a skipped conversion).
Meta & TikTok
Meta: refund_event (default), negative_purchase, or off. TikTok: custom refund event style by default. These emit server events rather than Google-style RETRACTION records. Align the mode with how you report returns in Ads Manager.
Profit after refund
Orders should show updated Product profit after refund sync. If revenue dropped but COGS did not, fix catalog COGS or refund line handling before trusting POAS on that SKU.
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Choose your plan
Store limits apply when you connect platforms in the app — not at checkout.
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited ad platforms
- $0.03 per extra order
$39/ month
$59For growing brands with steady order volume
- Up to 2 connected stores
- 1,500 orders / month included
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited ad platforms
- $0.025 per extra order
$79/ month
$119For multi-store teams with advanced Google Ads
- Up to 4 connected stores
- 5,000 orders / month included
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- Unlimited ad platforms
- $0.02 per extra order
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (all platforms)
- 15,000 orders / month included
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- Unlimited ad platforms
- $0.015 per extra order
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