Conversion upload troubleshooting

Steps

1. Open the platform log. Google Ads → Conversions sent (/app/google-ads/conversions). Meta/TikTok have parallel Conversions pages. Also check Orders → Conversions column.
2. Read status + message. sent / pending are healthy. skipped needs a reason (no click ID, consent, zero value, disabled routing). failed may retry; retracted / adjusted mean refund flows ran.
3. Confirm click ID & routing. Google needs gclid, gbraid, or wbraid on the order. Confirm profit routing is enabled for that store and the conversion action is still ENABLED + UPLOAD_CLICKS.
4. Check consent & value. Skipped for consent_denied or marketing consent denied → fix CMP or store fallback. zero_value → COGS/fallback made profit ≤ 0 or value mode issue.
5. Re-auth if API errors persist. Reconnect Google / Meta if tokens expired. After max Google retries you may see “Google Ads upload failed after maximum retry attempts…”.

Common skip / fail patterns

Messages you may see in logs or code paths:

• no_match_data — missing click identifiers for Google
• consent_denied / marketing consent denied
• zero_value — nothing to upload under current value mode
• not connected / disabled — routing or OAuth off
• Retry exhausted after ~10 attempts (30 min base, 6 h max delay)

Order status → upload / retract

Google Ads uses order-status action mapping (upload / retract / restate). Terminal-style statuses for GAds handling include cancelled, refunded, failed, trash, voided. If refunds never retract, check the mapping and refunds doc.