Purchase prices and Shopware rules
Shopware merchants often maintain purchase prices in PIM or ERP exports. Profit Bid syncs product cost so Profit on Ad Spend reflects supplier changes — critical during promo seasons.
Rule-based shipping and payment fees can be layered on top of native order totals for consistent Profit on Ad Spend.
DACH market considerations
German-speaking markets frequently run free-shipping thresholds that look great on Return on Ad Spend but hurt Profit on Ad Spend. Model shipping subsidy per order before scaling bids.
Frequently asked questions
Common questions about this topic — tap to read answers.
Shopware 5 vs Shopware 6?
Profit Bid targets Shopware 6 API integrations. Contact support if you need a legacy migration path.
B2B catalogs?
Profit on Ad Spend works on any order with cost data. Separate campaigns by customer group if B2B margin differs materially from B2C.
