See Profit on Ad Spend vs revenue-only reporting
Profit Bid connects store costs to ad spend so you bid on margin — not vanity Return on Ad Spend.
Profit on Ad Spend across the BFCM window
- Profit on Ad Spend %
- Profit on Ad Spend floor
A planned dip at peak (justified by LTV) stays above a floor, then recovers — not an uncontrolled margin giveaway.
Track Profit on Ad Spend automatically from your store — upload profit conversions and scale winners with A/C/X labels.
The three phases of BFCM
Pre-BFCM: build audiences and warm demand at healthy Profit on Ad Spend. Peak: accept lower Profit on Ad Spend on discounted heroes if LTV justifies it. Post: recover margin and retarget new buyers.
Setting a Profit on Ad Spend floor per phase prevents the peak-week temptation to chase revenue at any cost.
Margin guardrails at peak
Feed post-discount profit values so bidding never over-scales codes that turn negative. Exclude thin-margin SKUs from deep promos.
Track Profit on Ad Spend daily during peak — the window is short and mistakes are expensive.
Frequently asked questions
Common questions about this topic — tap to read answers.
Is a peak-week loss ever acceptable?
On new-customer acquisition with strong LTV and a fast payback, yes — but measure it, set a floor, and recover margin post-peak.
How do I keep Profit on Ad Spend accurate during promos?
Use actual post-discount revenue and live COGS. Profit Bid updates profit values automatically as prices change.
