See Profit on Ad Spend vs revenue-only reporting
Profit Bid connects store costs to ad spend so you bid on margin — not vanity Return on Ad Spend.
ACOS flat vs Profit on Ad Spend trend (Sponsored Products)
- ACOS proxy (lower = better revenue)
- Profit on Ad Spend
Falling ACOS can still mask shrinking margin when COGS or FBA fees rise.
Track Profit on Ad Spend automatically from your store — upload profit conversions and scale winners with A/C/X labels.
ACOS vs Profit on Ad Spend
ACOS = ad spend ÷ ad sales. It is revenue-based and ignores COGS and fulfillment. Profit on Ad Spend answers whether ad-attributed units actually earn after all variable costs.
Hybrid merchants advertising Amazon and DTC should not compare ACOS to DTC Return on Ad Spend — use Profit on Ad Spend on each channel with consistent cost rules.
FBA and fee accuracy
FBA fees vary by size tier and season. Keep COGS and fee assumptions updated monthly. Profit Bid recalculates Profit on Ad Spend when costs change.
Frequently asked questions
Common questions about this topic — tap to read answers.
Vendor vs Seller accounts?
Profit on Ad Spend requires order-level economics. Seller Central integrations are the primary path. Contact us for vendor-specific setups.
Can Profit on Ad Spend work with Amazon Attribution?
Use consistent order IDs and attribution tags so off-Amazon traffic maps to the same profit pipeline.
