Docs

Attribution lookback & upload model

In-app attribution settings default to lookback_days = 90 (capped at 365) and an upload click model. This is not a mirror of Google’s “30-day click / 1-day view” UI — Google still applies its own conversion window on the Import from clicks action.

Catrinoiu Barna Alex Alin

lookback_days (default 90)

Attribution settings (DEFAULT_ATTRIBUTION_SETTINGS) use lookback_days default 90. Values are clamped to a positive integer up to 365. This controls how far back Profit Bid will associate store orders with stored click identifiers for upload eligibility.

Versus Google Ads conversion windows

Even when Profit Bid uploads a conversion, Google Ads still enforces the conversion action’s click-through / engaged-view windows and counting settings. If uploads are accepted in-app but missing in Google UI, compare Google’s conversion window and “Include in conversions” settings — not only lookback_days.

Reporting vs upload

Dashboard / Attribution hub reporting models can differ from the upload path. Treat Conversions sent as the source of truth for what left Profit Bid toward each ad platform.

Pricing

Need this running on your store?

Select a plan and continue to secure checkout — POAS conversion upload included on every tier.

14-day free trial available — start free · full pricing details

Attribution Lookback in Profit Bid | Profit Bid