ROAS
Revenue ÷ Ad spend
Shows revenue per ad dollar. Strong ROAS can still hide low-margin or unprofitable products.
Frequently asked questions
Everything you need to know about POAS tracking, store integrations, ad platforms, pricing, and getting started with Profit Bid.
POAS vs ROAS at a glance
POAS
Gross profit ÷ Ad spend
Shows profit per ad dollar using real COGS, fees, shipping, and refunds from your store.
What is POAS?
POAS (Profit on Ad Spend) measures gross profit attributed to ads divided by ad spend. Unlike ROAS, which uses revenue, POAS accounts for COGS, shipping, fees, and refunds from your store.
What is ROAS and how is it different?
ROAS (Return on Ad Spend) is ad revenue divided by ad spend. It's useful for reporting but can look strong on low-margin products. Profit Bid shows ROAS and POAS side by side — POAS drives Smart Bidding when POAS upload is enabled.
Can I still see ROAS in Profit Bid?
Yes. Dashboards and campaign views include ROAS alongside POAS so finance and marketing can use familiar KPIs while automation follows profit.
How does POAS affect Google Smart Bidding?
Profit Bid sends profit-weighted conversion values to Google Ads. Target ROAS strategies then optimize toward margin, not list-price revenue.
What is a good POAS target?
Breakeven POAS is 100% (profit equals ad spend). Many merchants target 120–200%+ depending on fixed costs and growth goals. Use A/C/X labels to scale products above your threshold.
What is profit based bidding?
Profit based bidding (profit bidding or margin-based bidding) sends gross profit — not order revenue — as the conversion value to ad platforms. Google Ads Smart Bidding then optimizes toward POAS. See our profit based bidding overview for setup details.
Pricing
Pick a plan and start optimizing on POAS
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
Store limits apply when you connect platforms in the app — not at checkout.
Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.03 per extra order
Most popularGrowth
$39/ month
$59For growing brands with steady order volume
- Up to 2 connected stores
- 1,500 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.025 per extra order
Pro
$79/ month
$119For teams running multiple stores with advanced Google Ads
- Up to 4 connected stores
- 5,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.02 per extra order
Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (all platforms)
- 15,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.015 per extra order
14-day free trial available — start free · full pricing details