# Profit Bid

> Profit Bid is a cloud SaaS that connects ecommerce stores to ad platforms, calculates true POAS (profit on ad spend) from real order data with COGS, shipping, fees, and VAT, syncs smart A/C/X product labels to Google Ads, generates Google Merchant Center XML feeds, connects GMC Price Insights, uploads profit-weighted conversion values with refund retractions, and automates bids, budgets, and campaigns so merchants scale winners and pause losers.

Profit Bid is a **Ecommerce advertising optimization SaaS** that replaces vanity ROAS with margin-aware **POAS (Profit on Ad Spend)**. Merchants connect an ecommerce store, enter COGS and fees, link one or more ad platforms, and receive dashboards, order-level profit, smart product labels, profit-weighted conversion uploads with refund retractions, and optional auto-optimization (tROAS tuning, budget scaling, campaign creation).

- **Primary URL:** https://www.profit-bid.com/
- **Category:** Ecommerce advertising optimization SaaS
- **Trial:** 14-day free trial at [Start free](https://www.profit-bid.com/start-free)
- **Billing:** Monthly USD subscriptions via Stripe; Enterprise custom pricing

For extended technical reference (workflows, presets, glossary), see [llms-full.txt](https://www.profit-bid.com/llms-full.txt).

## What Profit Bid does (SaaS capabilities)

- POAS dashboards and profit KPIs
- Order-level profit with COGS, shipping, fees, and VAT
- Connect WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, MerchantPro, Gomag, and Extended
- Google Ads, Meta, TikTok, Microsoft, Pinterest, and Amazon Ads integrations
- Profit-based conversion value upload with refund retractions
- Smart A/C/X product labeling synced to Google Ads custom labels
- Strategy presets: Conservative, Balanced, Aggressive growth, Volume focus
- Auto-optimization: tROAS tuning and budget scaling from POAS signals
- AI agent (Proby) for weekly bid and budget recommendations
- Shopping and Performance Max campaign automation (WooCommerce plugin)
- Enhanced conversions and GDPR-compliant click attribution
- Google Merchant Center XML feed generation with A/C/X labels
- GMC Price Insights — market price gaps and suggestions
- Multi-store licenses, agency partner program, Stripe billing

## Supported ecommerce store platforms

Profit Bid connects to **six ecommerce platforms** via OAuth/API pairing from My Account (`/app/connect-store`). Orders, products, COGS, and profit are synced into one web workspace.

- **WooCommerce** (woocommerce) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **Shopify** (shopify) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **BigCommerce** (bigcommerce) — In progress: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **PrestaShop** (prestashop) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **Shopware** (shopware) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **OpenCart** (opencart) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **MerchantPro** (merchantpro) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **Gomag** (gomag) — Coming soon: On roadmap: store pairing and profit sync planned.
- **Extended** (extended) — Coming soon: On roadmap: store pairing and profit sync planned.

WooCommerce additionally offers a **WordPress plugin** with in-admin Google Ads campaign tools, Shopping / Performance Max automation, and feed-aware targeting.

## Supported ad platforms

Profit Bid uploads **profit-based conversion values** (POAS signals) and syncs product labels to ad platforms. Six ad channels are supported or on the roadmap:

- **Google Ads** (google_ads) — Active: Live: POAS tracking, profit conversion upload, labeling sync where applicable.
- **Meta Ads** (meta) — Active: Live: POAS tracking, profit conversion upload, labeling sync where applicable.
- **TikTok Ads** (tiktok) — Active: Live: POAS tracking, profit conversion upload, labeling sync where applicable.
- **Microsoft Ads** (microsoft_ads) — In progress: In progress: integration available with ongoing rollout.
- **Pinterest Ads** (pinterest) — Active: Live: POAS tracking, profit conversion upload, labeling sync where applicable.
- **Amazon Ads** (amazon_ads) — In progress: In progress: integration available with ongoing rollout.

Google Ads is the deepest integration (custom labels, Shopping/PMax automation on WooCommerce, Enhanced Conversions). Meta, Pinterest, TikTok, Microsoft, and Amazon use Conversions API / Events API patterns with browser deduplication where applicable.

## Merchant workspace (My Account /app)

After signup and license activation, merchants use a single web app (login required; not indexed):

- Dashboard — POAS, profit trends, KPI overview
- Connect store — OAuth/API pairing for all supported ecommerce platforms
- Google Ads — account linking, campaigns, conversion actions, upload logs
- Meta, TikTok, Microsoft, Pinterest, Amazon — channel-specific conversion upload
- Product labeling — A/C/X rules, presets, sync status to ad platforms
- Merchant Center XML — generate Shopping feed with custom labels
- Price Insights — GMC market price competitiveness
- Products — catalog performance and COGS editing
- Orders — profit per order with cost breakdown
- Conversions sent — upload log and retraction history
- Promoted stats — label promotion timeline
- Auto-optimization — bid and budget automation rules
- Licenses & billing — subscriptions, invoices, multi-platform scope
- Support — tickets and onboarding help

## Smart labeling (A / C / X)

Products are evaluated on ad performance over 7 / 30 / 60 / 90 day windows using POAS, conversions, spend, and CTR rules.

| Label | Meaning | POAS zone | Ad action |
|-------|---------|-----------|-----------|
| **A** | Winners | POAS > 100% | Scale budgets and tROAS |
| **C** | Borderline | POAS 50–100% | Optimize bids, monitor |
| **X** | Losers | POAS < 50% | Exclude from paid traffic |

**Strategy presets:** Conservative, Balanced, Aggressive growth, Volume focus — one-click threshold configuration.

**Plan gate:** Smart product labels available from Pro plan and above.

## AI agent (Proby)

Proby is the weekly AI optimization assistant with three plans: Conservative, Balanced, Growth. It adjusts tROAS targets and budgets from POAS signals, impression share, rank loss, and conversion trends. Available from Pro plan and above.

## Auto-optimization (high level)

When POAS vs target is evaluated weekly:

1. **High POAS** — Raise tROAS target (~+10%) and increase budget (up to ~+20%).
2. **On target** — Gradual budget scaling (~+5% weekly).
3. **Below target** — Lower ROAS target (~−10%); hold budget.
4. **At cap** — Stop scaling; maintain profitable performance.

## Onboarding flow

1. [Start free trial](https://www.profit-bid.com/start-free) — email + password; choose store platform in onboarding.
2. Connect store — OAuth/API for WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, or MerchantPro (Gomag and Extended coming soon).
3. Link ad platforms — authorize Google Ads, Meta, etc.; map conversion actions.
4. Set COGS & labels — enter costs, pick a labeling preset, enable automation where available.

## Pricing (USD, monthly)

- **Starter** — $14.99/month, 300 orders/month, up to 1 connected store(s), $0.03 per extra order.
- **Growth** — $39/month, 1,500 orders/month, up to 2 connected store(s), $0.025 per extra order.
- **Pro** — $79/month, 5,000 orders/month, up to 4 connected store(s), $0.02 per extra order.
- **Scale** — $149/month, 15,000 orders/month, up to 6 connected store(s), $0.015 per extra order.

- **Enterprise** — Custom pricing and volume; contact sales.
- Billing via Stripe; invoices available in app.
- Order metering: included monthly order volume per plan; overage fees apply beyond included orders (Stripe bills overage monthly even on annual plans; Shopify annual has no overage and pauses at the cap).

### Feature gates by plan

- **Smart product labels (Google Ads)** — from Pro plan and above.
- **Campaign AI optimization** — from Pro plan and above.
- **AI Agent POAS optimization** — from Pro plan and above.

## Agency partner program

- [For Agencies](https://www.profit-bid.com/agencies): Recurring commissions, client license management, Stripe Connect payouts.
- [Agency Terms](https://www.profit-bid.com/agencies/terms) and [Agency Privacy](https://www.profit-bid.com/agencies/privacy) apply separately.

## Public marketing pages

- [Profit Bid](https://www.profit-bid.com/): Profit-based bidding for Shopify, WooCommerce, BigCommerce & more. Connect your store to Google Ads, Meta & more with real POAS data and automation.
- [Features to Maximize Ad Profitability with POAS](https://www.profit-bid.com/features): Profit Bid features: POAS dashboards, margin-weighted conversion upload, A/C/X labeling, Google Merchant Center XML feed generation, Price Insights, and support for every major store.
- [Customer Reviews](https://www.profit-bid.com/reviews): Read customer reviews of Profit Bid for WooCommerce, Shopify, and more. POAS profit tracking and Google Ads automation trusted by ecommerce merchants.
- [Pricing Plans That Scale With Your Orders](https://www.profit-bid.com/pricing): Profit Bid plans from $14.99/month. Starter, Growth, Pro, and Scale — POAS optimization, product labels, and profit dashboards for every major store.
- [Earn Commissions](https://www.profit-bid.com/agencies): Join the Profit Bid agency partner program. Earn recurring commissions, manage client licenses, Stripe Connect payouts, and grow services revenue.
- [Agency Terms and Conditions](https://www.profit-bid.com/agencies/terms): Terms and Conditions for Profit Bid agency partners — commissions, Stripe Connect payouts, program rules, and partner obligations.
- [Agency Privacy Policy](https://www.profit-bid.com/agencies/privacy): Privacy Policy for Profit Bid agency partners — data collected for enrollment, commissions, Stripe Connect, and payout reporting.
- [14-Day Free Trial](https://www.profit-bid.com/start-free): Start your 14-day free Profit Bid trial — no credit card required. POAS tracking and profit dashboards for WooCommerce, Shopify, and other platforms.
- [Terms and Conditions](https://www.profit-bid.com/terms): Terms and Conditions of Use for the Profit Bid POAS analytics and profit optimization platform.
- [Privacy & Cookie Policy](https://www.profit-bid.com/privacy): Privacy and Cookie Policy for the Profit Bid POAS analytics and profit optimization platform.
- [Data Processing Agreement](https://www.profit-bid.com/dpa): GDPR Data Processing Agreement (DPA) for Profit Bid customers — processor obligations, sub-processors, security, and international transfers.
- [Security Trust Center](https://www.profit-bid.com/security): Profit Bid security overview — encryption, MFA, EU hosting, sub-processors, and vulnerability disclosure. No unverified certification claims.

### Hubs & contact

- [FAQ](https://www.profit-bid.com/faq): Frequently asked questions about Profit Bid: profit based bidding, POAS vs ROAS, store setup, Google Ads conversion upload, pricing, and the free trial.
- [About Profit Bid](https://www.profit-bid.com/about): Learn about Profit Bid: our mission to replace vanity ROAS with profit POAS for WooCommerce, Shopify, and major ecommerce platforms.
- [Contact](https://www.profit-bid.com/contact): Contact Profit Bid for POAS tracking, ecommerce integrations, and Google Ads profit optimization support. English support by email.
- [Ecommerce Platform Integrations for POAS](https://www.profit-bid.com/platforms): Profit Bid POAS integrations for WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, MerchantPro, and Gomag. Profit-first Google Ads optimization.
- [Ad Platform Integrations for POAS Bidding](https://www.profit-bid.com/integrations): Connect Google Ads, Meta, TikTok, Microsoft, Pinterest & Amazon Ads to Profit Bid for POAS uploads, feed labels, and profit dashboards.
- [POAS Case Studies](https://www.profit-bid.com/customers): Illustrative ecommerce scenarios showing how POAS-driven bidding can cut wasted ad spend and align ROAS reporting with profit using Profit Bid.
- [Learn POAS & Profit Bidding for Ecommerce](https://www.profit-bid.com/learn): Educational guides on POAS vs ROAS, profit bidding, WooCommerce and Shopify POAS, Google Ads, Smart Bidding, and product labels.
- [Ecommerce Analytics Alternatives](https://www.profit-bid.com/alternatives): Compare Profit Bid to Triple Whale, ProfitMetrics, Hyros, Northbeam, Lifetimely, and Polar Analytics. Feature matrices, pricing, POAS tracking, and migration guides.
- [Free Ecommerce Ad Calculators](https://www.profit-bid.com/tools): Free ecommerce ad calculators: POAS, ROAS, CPC, CPA, MER, ACoS, TACoS, contribution margin, Google Ads ROI, CTR, plus a Shopping feed validator and POAS checklists.
- [Changelog](https://www.profit-bid.com/changelog): Profit Bid product changelog: POAS tracking, conversion upload, Learn content, and platform integration updates for ecommerce merchants and agencies.
- [Docs](https://www.profit-bid.com/docs): Profit Bid docs: connect your store, profit settings, Google Ads POAS uploads, Product Labeling, Merchant Center XML, Price Insights, Meta/TikTok CAPI, and troubleshooting.

- [Profit Bid Blog](https://www.profit-bid.com/blog): Weekly insights on POAS tracking, profit-based bidding, and ecommerce advertising margins.

### Solution pages

- [Profit Based Bidding for Ecommerce Ads](https://www.profit-bid.com/profit-based-bidding): Profit based bidding sends gross profit (not revenue) to Google Ads, Meta, TikTok & Microsoft. Automate POAS conversion upload and margin-based Smart Bidding.

### Comparisons & Merchant Center

- [Google Merchant Center](https://www.profit-bid.com/integrations/google-merchant-center): Generate a Merchant Center XML feed, use GMC Price Insights, and sync A/C/X POAS labels. Control Shopping and Performance Max by margin, not vanity revenue.
- [Triple Whale Alternative](https://www.profit-bid.com/alternatives/triple-whale-alternative): Compare Triple Whale vs Profit Bid for ecommerce profit tracking, POAS bidding, Shopify & WooCommerce. Feature matrix, pricing, migration guide, and ROI calculator.
- [ProfitMetrics Alternative](https://www.profit-bid.com/alternatives/profitmetrics-alternative): Compare ProfitMetrics vs Profit Bid for Google profit upload, POAS bidding, Shopify & WooCommerce. Pricing, features, migration, and ROI calculator.
- [Hyros Alternative](https://www.profit-bid.com/alternatives/hyros-alternative): Compare Hyros vs Profit Bid for ecommerce POAS, call tracking, Shopify & WooCommerce. Pricing, attribution, migration guide, and ROI calculator.
- [Northbeam Alternative](https://www.profit-bid.com/alternatives/northbeam-alternative): Compare Northbeam vs Profit Bid for ecommerce POAS, MMM complexity, Shopify & WooCommerce. Pricing, features, migration, and ROI calculator.
- [Lifetimely Alternative](https://www.profit-bid.com/alternatives/lifetimely-alternative): Compare Lifetimely vs Profit Bid for Shopify profit analytics, LTV, COGS, and Google Ads POAS upload. Pricing, features, migration, and ROI calculator.
- [Polar Analytics Alternative](https://www.profit-bid.com/alternatives/polar-analytics-alternative): Compare Polar Analytics vs Profit Bid for Shopify analytics, attribution, and Google Ads POAS upload. Features, pricing, migration, and ROI calculator.
- [Profit Bid vs Triple Whale](https://www.profit-bid.com/alternatives/profit-bid-vs-triple-whale): Profit Bid vs Triple Whale: side-by-side comparison of POAS tracking, conversion upload, pricing, store platforms, and when each tool fits ecommerce teams.
- [Profit Bid vs ProfitMetrics](https://www.profit-bid.com/alternatives/profit-bid-vs-profitmetrics): Profit Bid vs ProfitMetrics: side-by-side comparison of POAS tracking, conversion upload, pricing, store platforms, and when each tool fits ecommerce teams.
- [Profit Bid vs Hyros](https://www.profit-bid.com/alternatives/profit-bid-vs-hyros): Profit Bid vs Hyros: side-by-side comparison of POAS tracking, conversion upload, pricing, store platforms, and when each tool fits ecommerce teams.
- [Profit Bid vs Northbeam](https://www.profit-bid.com/alternatives/profit-bid-vs-northbeam): Profit Bid vs Northbeam: side-by-side comparison of POAS tracking, conversion upload, pricing, store platforms, and when each tool fits ecommerce teams.
- [Profit Bid vs Lifetimely](https://www.profit-bid.com/alternatives/profit-bid-vs-lifetimely): Profit Bid vs Lifetimely: side-by-side comparison of POAS tracking, conversion upload, pricing, store platforms, and when each tool fits ecommerce teams.
- [Profit Bid vs Polar Analytics](https://www.profit-bid.com/alternatives/profit-bid-vs-polar-analytics): Profit Bid vs Polar Analytics: side-by-side comparison of POAS tracking, conversion upload, pricing, store platforms, and when each tool fits ecommerce teams.

### Public docs (setup & troubleshooting)

- [Getting Started with Profit Bid](https://www.profit-bid.com/docs/getting-started): Start a 14-day trial, connect a store, set COGS and profit settings, link Google Ads, and verify product-profit conversion uploads.
- [Connect Your Store to Profit Bid](https://www.profit-bid.com/docs/connect-store): Connect WooCommerce, Shopify, PrestaShop, Shopware, OpenCart, BigCommerce, or MerchantPro — plugin, OAuth, pairing-code, or API flows as implemented in Profit Bid.
- [Connect Google Ads to Profit Bid](https://www.profit-bid.com/docs/connect-google-ads): OAuth Google Ads, pick an Import from clicks conversion (or create WT - Gross Profit), set Product profit (POAS) value mode, and verify Conversions sent.
- [COGS and Profit Settings in Profit Bid](https://www.profit-bid.com/docs/cogs-mapping): Edit product COGS on Products, configure Fallback profit, VAT, and My shipping cost in Settings — how Profit Bid computes product profit for POAS uploads.
- [Set Up POAS Bidding with Profit Bid](https://www.profit-bid.com/docs/poas-bidding-setup): Set up POAS bidding with Profit Bid: Product profit uploads, tROAS on profit-scale values, and optional Product Labeling via Merchant Center XML.
- [Product Labeling and Merchant Center XML](https://www.profit-bid.com/docs/merchant-center-labels): How Profit Bid A/C/X labels work: Product Labeling engine writes catalog labels; Merchant Center XML exposes custom_label_0 for Shopping and PMax.
- [Consent and CMP with Profit Bid](https://www.profit-bid.com/docs/consent-cmp): How WooCommerce built-in CMP, Shopify Customer Privacy, and module cookie banners feed order consent into Google Ads Enhanced Conversions and Meta/TikTok CAPI.
- [Meta CAPI and TikTok Events API in Profit Bid](https://www.profit-bid.com/docs/meta-tiktok-capi): Connect Meta (OAuth + Pixel) or TikTok (Pixel ID + Events API token), choose value mode, and monitor Conversions sent — live server uploads, not stubs.
- [Troubleshoot Profit Bid Conversion Uploads](https://www.profit-bid.com/docs/conversion-upload-troubleshooting): Fix Google Ads / Meta / TikTok upload issues using Conversions sent statuses, skip reasons, retries, consent, and click IDs.
- [Fix Orders Not Syncing in Profit Bid](https://www.profit-bid.com/docs/orders-not-syncing): Diagnose store disconnects, syncBlocked, trial 300-order cap, plugin/pairing issues, and failed product/order sync jobs.
- [Refunds and Conversion Adjustments](https://www.profit-bid.com/docs/refunds-adjustments): How Profit Bid retracts or restates Google Ads click conversions and how Meta/TikTok refund events are configured.
- [Attribution Lookback in Profit Bid](https://www.profit-bid.com/docs/attribution-windows): Profit Bid attribution settings use lookback_days (default 90) and upload click models — separate from Google Ads UI click/view windows.
- [Multi-store and Agency in Profit Bid](https://www.profit-bid.com/docs/multi-store-agency): Organizations, store slot limits, profit settings across stores, Agency Dashboard, licenses via Stripe Connect, and client Agency Requests.

### Learn hub & educational guides

- [Learn POAS & Profit Bidding for Ecommerce](https://www.profit-bid.com/learn): Educational guides on POAS vs ROAS, profit bidding, WooCommerce and Shopify POAS, Google Ads, Smart Bidding, and product labels.
- [POAS Glossary](https://www.profit-bid.com/learn/glossary): Definitions for POAS, ROAS, COGS, MER, profit bidding, and related ecommerce ad metrics. Clear terms for merchants and agencies.
- [What Is POAS? Profit on Ad Spend Explained](https://www.profit-bid.com/learn/what-is-poas): POAS (Profit on Ad Spend) measures gross profit per ad dollar — not revenue. Learn the formula, benchmarks, and why POAS beats ROAS for ecommerce bidding.
- [What Is ROAS? Return on Ad Spend for Ecommerce](https://www.profit-bid.com/learn/what-is-roas): ROAS measures ad revenue per dollar spent. Learn the ROAS formula, limits for ecommerce, and when to pair ROAS with POAS for profit-first advertising.
- [POAS vs ROAS](https://www.profit-bid.com/learn/poas-vs-roas): Compare POAS and ROAS side by side: formulas, use cases, Smart Bidding impact, and a decision framework for WooCommerce and Shopify merchants.
- [What Is Profit Bidding? POAS Bidding Explained](https://www.profit-bid.com/learn/what-is-profit-bidding): Profit bidding means ad platforms optimize on gross profit, not revenue. Learn margin-based Smart Bidding, POAS signals, and how Profit Bid automates it.
- [WooCommerce POAS](https://www.profit-bid.com/learn/woocommerce-poas): Set up POAS for WooCommerce: sync COGS, shipping, and fees, upload profit conversions to Google Ads, and automate SKU labels for margin-first bidding.
- [Shopify POAS](https://www.profit-bid.com/learn/shopify-poas): Implement POAS on Shopify: connect orders and COGS, push profit conversion values to ad platforms, and optimize campaigns with real margin data.
- [Google Ads POAS](https://www.profit-bid.com/learn/google-ads-poas): Use POAS with Google Ads: profit-weighted conversion values, Target ROAS, Performance Max, Shopping labels, and offline conversion workflows explained.
- [Meta Ads POAS](https://www.profit-bid.com/learn/meta-ads-poas): Apply POAS thinking to Meta Ads: profit-based value signals, catalog optimization, and aligning prospecting with real Shopify or WooCommerce margin.
- [BigCommerce POAS](https://www.profit-bid.com/learn/bigcommerce-poas): Connect BigCommerce orders, COGS, and refunds to POAS dashboards. Upload profit conversions to Google Ads and label SKUs by margin.
- [PrestaShop POAS](https://www.profit-bid.com/learn/prestashop-poas): PrestaShop POAS setup: sync orders and wholesale costs, calculate gross profit per order, and optimize Google Ads with profit conversions.
- [Shopware 6 POAS](https://www.profit-bid.com/learn/shopware-poas): Shopware 6 POAS: connect orders, map purchase prices, upload profit conversions, and automate Google Ads labels for DACH and EU merchants.
- [OpenCart POAS](https://www.profit-bid.com/learn/opencart-poas): OpenCart POAS guide: sync extensions-friendly order data, set SKU costs, upload profit conversions, and optimize Google Ads by real margin.
- [MerchantPro POAS](https://www.profit-bid.com/learn/merchantpro-poas): MerchantPro POAS setup: connect via API, sync cost_net / cost_gross, upload profit conversions to Google Ads, and label SKUs by margin.
- [TikTok Ads POAS](https://www.profit-bid.com/learn/tiktok-ads-poas): Upload profit-based conversion values to TikTok Ads, dedupe with Events API, and scale creative that drives gross profit — not just purchases.
- [Microsoft Ads POAS](https://www.profit-bid.com/learn/microsoft-ads-poas): Microsoft Advertising POAS: upload profit conversion values, optimize Shopping campaigns, and align tROAS targets with gross profit goals.
- [Pinterest Ads POAS](https://www.profit-bid.com/learn/pinterest-ads-poas): Pinterest Ads POAS: send profit-based conversion values via Conversions API, optimize catalog campaigns, and focus spend on high-margin products.
- [Amazon Ads POAS](https://www.profit-bid.com/learn/amazon-ads-poas): Amazon Ads POAS for sellers and hybrid merchants: connect seller orders, include FBA fees and COGS, and evaluate Sponsored Products by gross profit.
- [How to Create a Google Shopping Campaign for Profit (POAS)](https://www.profit-bid.com/learn/how-to-create-google-shopping-campaign): Step-by-step: create a Standard Shopping campaign in Google Ads, set Target ROAS to 120% POAS with profit conversion values, connect Profit Bid before launch, and use official Google Ads Help links.
- [How to Calculate POAS](https://www.profit-bid.com/learn/how-to-calculate-poas): Calculate POAS manually or automatically: gross profit, ad spend, refunds, and SKU-level examples for WooCommerce and Shopify merchants.
- [POAS Targets & Benchmarks for Ecommerce (2026)](https://www.profit-bid.com/learn/poas-target-benchmarks): Set POAS targets by category, promo calendar, and growth stage. Breakeven POAS, scale targets, and how they differ from ROAS goals.
- [Smart Bidding with POAS](https://www.profit-bid.com/learn/smart-bidding-with-poas): Configure Google Smart Bidding for POAS: value rules, conversion upload, learning periods, and campaign structure for Shopping and Performance Max.
- [A/C/X Product Labels](https://www.profit-bid.com/learn/product-labels-acx): Use A (scale), C (caution), and X (exclude) product labels driven by POAS bands to control Shopping and PMax spend by SKU profitability.
- [ROAS Looks Good But No Profit](https://www.profit-bid.com/learn/roas-looks-good-but-no-profit): Strong ROAS but flat profit? Learn why revenue metrics lie, how COGS and shipping hide losses, and how POAS fixes ad optimization.
- [Free Shipping Kills POAS](https://www.profit-bid.com/learn/free-shipping-kills-poas): Free shipping thresholds inflate ROAS while POAS drops. Learn to allocate shipping subsidies per order and protect ad profitability.
- [Performance Max POAS Optimization Guide](https://www.profit-bid.com/learn/pmax-poas-optimization): Optimize Google Performance Max with POAS: profit conversion values, asset group signals, listing groups, and exclusions for low-margin SKUs.
- [Shopping Feed POAS Labels for Margin](https://www.profit-bid.com/learn/shopping-feed-poas-labels): Sync POAS-based custom labels to Google Shopping feeds: A/C/X zones, campaign segmentation, and automated exclusions.
- [Agency POAS Reporting](https://www.profit-bid.com/learn/agency-poas-reporting): Agency guide to POAS reporting: client dashboards, margin-aware KPIs, white-label narratives, and retaining accounts with profit proof.
- [Client POAS Dashboards: What to Show](https://www.profit-bid.com/learn/client-poas-dashboards): Build client-ready POAS dashboards: KPI tiles, SKU tables, campaign views, and export cadence that builds trust without overwhelming merchants.
- [COGS for Ads](https://www.profit-bid.com/learn/what-is-cogs-for-ads): COGS for ads is the product cost attributed to ad-driven orders. Learn how to source, validate, and use COGS in POAS and profit bidding.
- [What Is MER vs POAS? Efficiency Ratio Guide](https://www.profit-bid.com/learn/what-is-mer-vs-poas): MER (Marketing Efficiency Ratio) measures total revenue vs total marketing spend. Learn how MER differs from POAS and when to use each metric.
- [POAS Formula Explained](https://www.profit-bid.com/learn/poas-formula-explained): The POAS formula is gross profit ÷ ad spend. Walk through each input — revenue, COGS, shipping, fees, refunds — and derive POAS from real numbers.
- [Break-Even POAS: How to Calculate Your Floor](https://www.profit-bid.com/learn/break-even-poas-calculator): Break-even POAS is 100% — profit equals ad spend. Learn how margin bands set the ROAS you need to hit that floor and how to build in a profit buffer.
- [POAS vs CPA: Bidding on Profit, Not Cost](https://www.profit-bid.com/learn/poas-vs-cpa): CPA controls acquisition cost; POAS controls profit per ad dollar. Learn why a falling CPA can hide rising losses and how to combine both metrics.
- [POAS vs MER: Attributed vs Blended Profit](https://www.profit-bid.com/learn/poas-vs-mer): POAS measures ad-attributed profit; MER measures blended revenue efficiency across all marketing. Learn when to use each and how they work together.
- [Target ROAS vs Target POAS: Which to Bid?](https://www.profit-bid.com/learn/target-roas-vs-target-poas): Target ROAS optimizes revenue efficiency; target POAS optimizes profit. See the same campaign under both goals and why profit values change the outcome.
- [How to Set POAS Targets by Product Tier](https://www.profit-bid.com/learn/how-to-set-poas-targets): Set POAS targets per product tier using A/C/X labels. Learn how to translate margin and LTV into per-tier goals and enforce them with automation.
- [WooCommerce COGS Setup for Accurate POAS](https://www.profit-bid.com/learn/woocommerce-cogs-setup): Add cost of goods to WooCommerce and feed it into POAS. Step-by-step COGS mapping and the before/after impact on your profit-based bidding.
- [Shopify Cost Per Item → POAS Setup](https://www.profit-bid.com/learn/shopify-cost-per-item-poas): Fill in Shopify's 'cost per item' field and turn it into POAS. Learn how the built-in cost field powers profit conversions and margin-based Google Ads bidding.
- [Google Shopping POAS: Profit by Product Group](https://www.profit-bid.com/learn/google-shopping-poas): Optimize Google Shopping on profit, not revenue. Learn to segment product groups by POAS, use custom labels, and bid on margin across your feed.
- [PMax vs Standard Shopping: Which Wins?](https://www.profit-bid.com/learn/performance-max-vs-standard-shopping-poas): Compare Performance Max and standard Shopping on POAS, not revenue. See how each performs over time and how profit values keep PMax honest.
- [High ROAS but Losing Money? Here's Why](https://www.profit-bid.com/learn/high-roas-low-profit): A high ROAS with falling profit usually means COGS, shipping, discounts, or returns are hidden from bidding. Diagnose the gap and fix it with POAS.
- [How Discount Codes Destroy POAS](https://www.profit-bid.com/learn/discounts-destroy-poas): Discount codes cut straight into margin, so POAS falls fast even as ROAS holds. See the impact by discount level and how to protect profit while promoting.
- [Product Returns and POAS: The Hidden Drain](https://www.profit-bid.com/learn/returns-and-poas): Returns arrive after ROAS is booked, silently cutting profit. Learn how to net returns into POAS so bidding stops over-investing in high-return SKUs.
- [High AOV, Low Margin: How to Bid Right](https://www.profit-bid.com/learn/high-aov-low-margin-bidding): High average order value can mask thin margins. Walk the AOV → COGS → fees → profit waterfall and learn to bid on what's left, not the headline order value.
- [New vs Returning Customer POAS](https://www.profit-bid.com/learn/new-vs-returning-customer-poas): New customers cost more but unlock LTV; returning ones are cheaper profit. Learn to measure POAS by cohort and set targets that reflect lifetime value.
- [Black Friday POAS Strategy (BFCM Profit)](https://www.profit-bid.com/learn/black-friday-poas-strategy): Protect profit through BFCM. Learn a pre/peak/post POAS strategy, how to guard margin during deep discounts, and how to bid on profit under promo pressure.
- [POAS by Product Category: Find Real Profit](https://www.profit-bid.com/learn/poas-by-product-category): Break POAS down by product category to see which lines fund the business. Learn to reallocate ad budget from low-POAS to high-POAS categories.
- [Multi-Store POAS for Agencies](https://www.profit-bid.com/learn/multi-store-poas-agency): Manage POAS across many client stores. Learn how agencies benchmark POAS per store, standardize profit reporting, and prove margin impact to clients.
- [LTV-Adjusted POAS: Bidding on Lifetime Profit](https://www.profit-bid.com/learn/ltv-adjusted-poas): First-order POAS undervalues customers who come back. Learn to build LTV-adjusted POAS so acquisition targets reflect lifetime profit, not just the first sale.
- [What Is ACoS? Advertising Cost of Sales](https://www.profit-bid.com/learn/what-is-acos): ACoS (Advertising Cost of Sales) is ad spend ÷ ad revenue — the inverse of ROAS. Learn the formula, good ACoS benchmarks, and how ACoS relates to profit.
- [What Is TACoS? Total Advertising Cost of Sales](https://www.profit-bid.com/learn/what-is-tacos): TACoS (Total Advertising Cost of Sales) is ad spend ÷ total revenue, not just ad revenue. Learn why TACoS reveals long-term brand health and organic lift.
- [What Is AOV? Average Order Value in Ecommerce](https://www.profit-bid.com/learn/what-is-aov): AOV (Average Order Value) is revenue ÷ number of orders. Learn the formula, why AOV drives ad profitability, and tactics to raise AOV without hurting margin.
- [What Is CPA? Cost Per Acquisition Explained](https://www.profit-bid.com/learn/what-is-cpa): CPA (Cost Per Acquisition) is ad spend ÷ conversions. Learn the CPA formula, target CPA bidding, and why profit-aware CPA beats a flat CPA cap.
- [What Is CPC? Cost Per Click Explained](https://www.profit-bid.com/learn/what-is-cpc): CPC (Cost Per Click) is ad spend ÷ clicks. Learn how CPC, CTR, and conversion rate combine into CPA, and how to lower CPC without losing quality traffic.
- [What Is CTR? Click-Through Rate for Ads](https://www.profit-bid.com/learn/what-is-ctr): CTR (Click-Through Rate) is clicks ÷ impressions. Learn CTR benchmarks, how CTR affects Quality Score and CPC, and why CTR alone never means profit.
- [What Is Conversion Rate (CVR)? Ecommerce Guide](https://www.profit-bid.com/learn/what-is-conversion-rate): Conversion rate (CVR) is conversions ÷ clicks (or sessions). Learn the formula, ecommerce benchmarks, and why CVR is the highest-leverage lever on CPA.
- [What Is LTV? Customer Lifetime Value](https://www.profit-bid.com/learn/what-is-ltv): LTV (Customer Lifetime Value) is the total gross profit a customer generates over time. Learn how LTV justifies higher acquisition costs via the LTV:CAC ratio.
- [What Is CAC? Customer Acquisition Cost](https://www.profit-bid.com/learn/what-is-cac): CAC (Customer Acquisition Cost) is total sales & marketing cost ÷ new customers. Learn how CAC differs from CPA and how the LTV:CAC ratio guides spend.
- [What Is the LTV:CAC Ratio? Benchmark & Formula](https://www.profit-bid.com/learn/what-is-ltv-cac-ratio): The LTV:CAC ratio compares customer lifetime value to acquisition cost. Learn the 3:1 benchmark, what too-high or too-low ratios mean, and how to improve it.
- [What Is Contribution Margin in Ecommerce?](https://www.profit-bid.com/learn/what-is-contribution-margin): Contribution margin is revenue minus all variable costs (COGS, shipping, fees). Learn why it is the right base for ad bidding and profit-first decisions.
- [What Is Gross Margin? Formula & Benchmarks](https://www.profit-bid.com/learn/what-is-gross-margin): Gross margin is (revenue − COGS) ÷ revenue. Learn the formula, how gross margin sets your break-even ROAS, and why it is only the first layer of profit.
- [What Is Break-Even ROAS? Formula & Use](https://www.profit-bid.com/learn/what-is-break-even-roas): Break-even ROAS = 1 ÷ gross margin. Learn how to calculate the ROAS where ads stop losing money and how to set profitable targets above it.
- [Target ROAS (tROAS)](https://www.profit-bid.com/learn/what-is-target-roas): Target ROAS (tROAS) is a Smart Bidding strategy that optimizes toward a revenue-per-spend goal. Learn how to set tROAS from margin and feed it profit values.
- [What Is Blended ROAS? Account vs SKU](https://www.profit-bid.com/learn/what-is-blended-roas): Blended ROAS averages return across an entire account or all channels. Learn why blended ROAS hides loss-making SKUs and how to segment it for profit.
- [What Is Incrementality in Advertising?](https://www.profit-bid.com/learn/what-is-incrementality): Incrementality measures the sales your ads truly caused, not just took credit for. Learn incrementality testing, holdouts, and why it corrects attribution.
- [What Is Marketing Attribution? Models Explained](https://www.profit-bid.com/learn/what-is-marketing-attribution): Marketing attribution assigns conversion credit across touchpoints. Learn last-click, first-click, linear, and data-driven models and their limits.
- [What Is Net Profit Margin? Formula](https://www.profit-bid.com/learn/what-is-net-profit-margin): Net profit margin is net profit ÷ revenue after all costs. Learn how it differs from gross and contribution margin, and why ads target contribution.
- [What Is Repeat Purchase Rate? Formula](https://www.profit-bid.com/learn/what-is-repeat-purchase-rate): Repeat purchase rate is the share of customers who buy again. Learn the formula, why it drives LTV, and how it lets you afford a higher acquisition cost.
- [What Is Refund Rate? Impact on ROAS and POAS](https://www.profit-bid.com/learn/what-is-refund-rate): Refund rate is refunds ÷ orders (or revenue). Learn how returns quietly erode ROAS-based profitability and why POAS should net out refunds.
- [ROI vs ROAS: What Is the Difference?](https://www.profit-bid.com/learn/what-is-roi-vs-roas): ROI measures profit relative to total investment; ROAS measures revenue relative to ad spend. Learn how they differ and why POAS bridges the gap.
- [What Is First-Order Profitability?](https://www.profit-bid.com/learn/what-is-first-order-profitability): First-order profitability is whether you profit on a customer's first purchase after CAC. Learn how it interacts with LTV and payback to guide acquisition.
- [What Is MER? Marketing Efficiency Ratio](https://www.profit-bid.com/learn/what-is-marketing-efficiency-ratio): MER (Marketing Efficiency Ratio) is total revenue ÷ total marketing spend. Learn how MER differs from ROAS and how it pairs with POAS for profit-first growth.
- [What Is Cost Per Order (CPO)? Formula](https://www.profit-bid.com/learn/what-is-average-cost-per-order): Cost per order (CPO) is ad spend ÷ orders. Learn how CPO relates to CPA and AOV, and why comparing CPO to order profit is what actually matters.

Support tickets and feature requests are private: available only in My Account (`/app/support-tickets`, `/app/feature-request`) after login. They are excluded from sitemap and blocked in robots.txt.

## Key concepts for AI assistants

- **POAS (Profit on Ad Spend)** — Profit attributed to ads ÷ ad spend. Above 100% = profitable ads; below 100% = losing money on ads.
- **ROAS vs POAS** — ROAS uses revenue; POAS uses real profit after COGS, shipping, payment fees, and VAT.
- **A / C / X labels** — Custom product labels synced to Google Ads Shopping: winners scale, borderline optimize, losers exclude.
- **Enhanced conversions / profit upload** — Sends profit-based conversion values so Smart Bidding optimizes for margin, not gross revenue.
- **Refund retractions** — When orders cancel or refund, Profit Bid sends negative conversion adjustments to ad platforms.

## Machine-readable site files

- [Sitemap](https://www.profit-bid.com/sitemap.xml): Indexable marketing URLs only.
- [llms-full.txt](https://www.profit-bid.com/llms-full.txt): Extended markdown documentation for AI systems.
- [robots.txt](https://www.profit-bid.com/robots.txt): Crawl rules for search engine bots.

## Contact & legal

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- Support email: office@profit-bid.com