# Profit Bid

> Profit Bid is a cloud SaaS that connects ecommerce stores to ad platforms, calculates true POAS (profit on ad spend) from real order data with COGS, shipping, fees, and VAT, syncs smart A/C/X product labels to Google Ads, generates Google Merchant Center XML feeds, connects GMC Price Insights, uploads profit-weighted conversion values with refund retractions, and automates bids, budgets, and campaigns so merchants scale winners and pause losers.

Profit Bid is a **Ecommerce advertising optimization SaaS** that replaces vanity ROAS with margin-aware **POAS (Profit on Ad Spend)**. Merchants connect an ecommerce store, enter COGS and fees, link one or more ad platforms, and receive dashboards, order-level profit, smart product labels, profit-weighted conversion uploads with refund retractions, and optional auto-optimization (tROAS tuning, budget scaling, campaign creation).

- **Primary URL:** https://www.profit-bid.com/
- **Category:** Ecommerce advertising optimization SaaS
- **Trial:** 14-day free trial at [Start free](https://www.profit-bid.com/start-free)
- **Billing:** Monthly USD subscriptions via Stripe; Enterprise custom pricing

For extended technical reference (workflows, presets, glossary), see [llms-full.txt](https://www.profit-bid.com/llms-full.txt).

## What Profit Bid does (SaaS capabilities)

- POAS dashboards and profit KPIs
- Order-level profit with COGS, shipping, fees, and VAT
- Connect WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, MerchantPro, and Extended
- Google Ads, Meta, TikTok, Microsoft, Pinterest, and Amazon Ads integrations
- Profit-based conversion value upload with refund retractions
- Smart A/C/X product labeling synced to Google Ads custom labels
- Strategy presets: Conservative, Balanced, Aggressive growth, Volume focus
- Auto-optimization: tROAS tuning and budget scaling from POAS signals
- AI agent (Proby) for weekly bid and budget recommendations
- Shopping and Performance Max campaign automation (WooCommerce plugin)
- Enhanced conversions and GDPR-compliant click attribution
- Google Merchant Center XML feed generation with A/C/X labels
- GMC Price Insights — market price gaps and suggestions
- Multi-store licenses, agency partner program, Stripe billing

## Supported ecommerce store platforms

Profit Bid connects to **six ecommerce platforms** via OAuth/API pairing from My Account (`/app/connect-store`). Orders, products, COGS, and profit are synced into one web workspace.

- **WooCommerce** (woocommerce) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **Shopify** (shopify) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **BigCommerce** (bigcommerce) — In progress: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **PrestaShop** (prestashop) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **Shopware** (shopware) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **OpenCart** (opencart) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **MerchantPro** (merchantpro) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **Extended** (extended) — Coming soon: On roadmap: store pairing and profit sync planned.

WooCommerce additionally offers a **WordPress plugin** with in-admin Google Ads campaign tools, Shopping / Performance Max automation, and feed-aware targeting.

## Supported ad platforms

Profit Bid uploads **profit-based conversion values** (POAS signals) and syncs product labels to ad platforms. Six ad channels are supported or on the roadmap:

- **Google Ads** (google_ads) — Active: Live: POAS tracking, profit conversion upload, labeling sync where applicable.
- **Meta Ads** (meta) — Active: Live: POAS tracking, profit conversion upload, labeling sync where applicable.
- **TikTok Ads** (tiktok) — Active: Live: POAS tracking, profit conversion upload, labeling sync where applicable.
- **Microsoft Ads** (microsoft_ads) — In progress: In progress: integration available with ongoing rollout.
- **Pinterest Ads** (pinterest) — Active: Live: POAS tracking, profit conversion upload, labeling sync where applicable.
- **Amazon Ads** (amazon_ads) — In progress: In progress: integration available with ongoing rollout.

Google Ads is the deepest integration (custom labels, Shopping/PMax automation on WooCommerce, Enhanced Conversions). Meta, Pinterest, TikTok, Microsoft, and Amazon use Conversions API / Events API patterns with browser deduplication where applicable.

## Merchant workspace (My Account /app)

After signup and license activation, merchants use a single web app (login required; not indexed):

- Dashboard — POAS, profit trends, KPI overview
- Connect store — OAuth/API pairing for all supported ecommerce platforms
- Google Ads — account linking, campaigns, conversion actions, upload logs
- Meta, TikTok, Microsoft, Pinterest, Amazon — channel-specific conversion upload
- Product labeling — A/C/X rules, presets, sync status to ad platforms
- Merchant Center XML — generate Shopping feed with custom labels
- Price Insights — GMC market price competitiveness
- Products — catalog performance and COGS editing
- Orders — profit per order with cost breakdown
- Conversions sent — upload log and retraction history
- Promoted stats — label promotion timeline
- Auto-optimization — bid and budget automation rules
- Licenses & billing — subscriptions, invoices, multi-platform scope
- Support — tickets and onboarding help

## Smart labeling (A / C / X)

Products are evaluated on ad performance over 7 / 30 / 60 / 90 day windows using POAS, conversions, spend, and CTR rules.

| Label | Meaning | POAS zone | Ad action |
|-------|---------|-----------|-----------|
| **A** | Winners | POAS > 100% | Scale budgets and tROAS |
| **C** | Borderline | POAS 50–100% | Optimize bids, monitor |
| **X** | Losers | POAS < 50% | Exclude from paid traffic |

**Strategy presets:** Conservative, Balanced, Aggressive growth, Volume focus — one-click threshold configuration.

**Plan gate:** Smart product labels available from Pro plan and above.

## AI agent (Proby)

Proby is the weekly AI optimization assistant with three plans: Conservative, Balanced, Growth. It adjusts tROAS targets and budgets from POAS signals, impression share, rank loss, and conversion trends. Available from Pro plan and above.

## Auto-optimization (high level)

When POAS vs target is evaluated weekly:

1. **High POAS** — Raise tROAS target (~+10%) and increase budget (up to ~+20%).
2. **On target** — Gradual budget scaling (~+5% weekly).
3. **Below target** — Lower ROAS target (~−10%); hold budget.
4. **At cap** — Stop scaling; maintain profitable performance.

## Onboarding flow

1. [Start free trial](https://www.profit-bid.com/start-free) — email + password; choose store platform in onboarding.
2. Connect store — OAuth/API for WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, or MerchantPro (Extended coming soon).
3. Link ad platforms — authorize Google Ads, Meta, etc.; map conversion actions.
4. Set COGS & labels — enter costs, pick a labeling preset, enable automation where available.

## Pricing (USD, monthly)

- **Starter** — $14.99/month, 300 orders/month, up to 1 connected store(s), $0.03 per extra order.
- **Growth** — $39/month, 1,500 orders/month, up to 2 connected store(s), $0.025 per extra order.
- **Pro** — $79/month, 5,000 orders/month, up to 4 connected store(s), $0.02 per extra order.
- **Scale** — $149/month, 15,000 orders/month, up to 6 connected store(s), $0.015 per extra order.

- **Enterprise** — Custom pricing and volume; contact sales.
- Billing via Stripe; invoices available in app.
- Order metering: included monthly order volume per plan; overage fees apply beyond included orders (Stripe bills overage monthly even on annual plans; Shopify annual has no overage and pauses at the cap).

### Feature gates by plan

- **Smart product labels (Google Ads)** — from Pro plan and above.
- **Campaign AI optimization** — from Pro plan and above.
- **AI Agent POAS optimization** — from Pro plan and above.

## Agency partner program

- [For Agencies](https://www.profit-bid.com/agencies): Recurring commissions, client license management, Stripe Connect payouts.
- [Agency Terms](https://www.profit-bid.com/agencies/terms) and [Agency Privacy](https://www.profit-bid.com/agencies/privacy) apply separately.

## Public marketing pages

- [Profit Bid](https://www.profit-bid.com/): Profit-based bidding for Shopify, WooCommerce, BigCommerce & more. Connect your store to Google Ads, Meta & more with real POAS data and automation.
- [Features to Maximize Ad Profitability with POAS](https://www.profit-bid.com/features): Profit Bid features: POAS dashboards, margin-weighted conversion upload, A/C/X labeling, Google Merchant Center XML feed generation, Price Insights, and support for every major store.
- [Customer Reviews](https://www.profit-bid.com/reviews): Read customer reviews of Profit Bid for WooCommerce, Shopify, and more. POAS profit tracking and Google Ads automation trusted by ecommerce merchants.
- [Pricing Plans That Scale With Your Orders](https://www.profit-bid.com/pricing): Profit Bid plans from $14.99/month. Starter, Growth, Pro, and Scale — POAS optimization, product labels, and profit dashboards for every major store.
- [Earn Commissions](https://www.profit-bid.com/agencies): Join the Profit Bid agency partner program. Earn recurring commissions, manage client licenses, Stripe Connect payouts, and grow services revenue.
- [Agency Terms and Conditions](https://www.profit-bid.com/agencies/terms): Terms and Conditions for Profit Bid agency partners — commissions, Stripe Connect payouts, program rules, and partner obligations.
- [Agency Privacy Policy](https://www.profit-bid.com/agencies/privacy): Privacy Policy for Profit Bid agency partners — data collected for enrollment, commissions, Stripe Connect, and payout reporting.
- [14-Day Free Trial](https://www.profit-bid.com/start-free): Start your 14-day free Profit Bid trial — no credit card required. POAS tracking and profit dashboards for WooCommerce, Shopify, and other platforms.
- [Terms and Conditions](https://www.profit-bid.com/terms): Terms and Conditions of Use for the Profit Bid POAS analytics and profit optimization platform.
- [Privacy & Cookie Policy](https://www.profit-bid.com/privacy): Privacy and Cookie Policy for the Profit Bid POAS analytics and profit optimization platform.
- [Data Processing Agreement](https://www.profit-bid.com/dpa): GDPR Data Processing Agreement (DPA) for Profit Bid customers — processor obligations, sub-processors, security, and international transfers.
- [Security Trust Center](https://www.profit-bid.com/security): Profit Bid security overview — encryption, MFA, EU hosting, sub-processors, and vulnerability disclosure. No unverified certification claims.

### Hubs & contact

- [FAQ](https://www.profit-bid.com/faq): Frequently asked questions about Profit Bid: profit based bidding, POAS vs ROAS, store setup, Google Ads conversion upload, pricing, and the free trial.
- [About Profit Bid](https://www.profit-bid.com/about): Learn about Profit Bid: our mission to replace vanity ROAS with profit POAS for WooCommerce, Shopify, and major ecommerce platforms.
- [Contact](https://www.profit-bid.com/contact): Contact Profit Bid for POAS tracking, ecommerce integrations, and Google Ads profit optimization support. English support by email.
- [Ecommerce Platform Integrations for POAS](https://www.profit-bid.com/platforms): Profit Bid POAS integrations for WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, and MerchantPro. Profit-first Google Ads optimization.
- [Ad Platform Integrations for POAS Bidding](https://www.profit-bid.com/integrations): Connect Google Ads, Meta, TikTok, Microsoft, Pinterest & Amazon Ads to Profit Bid for POAS uploads, feed labels, and profit dashboards.
- [POAS Case Studies](https://www.profit-bid.com/customers): Illustrative ecommerce scenarios showing how POAS-driven bidding can cut wasted ad spend and align ROAS reporting with profit using Profit Bid.
- [Learn POAS & Profit Bidding for Ecommerce](https://www.profit-bid.com/learn): Educational guides on POAS vs ROAS, profit bidding, WooCommerce and Shopify POAS, Google Ads, Smart Bidding, and product labels.
- [Ecommerce Analytics Alternatives](https://www.profit-bid.com/alternatives): Compare Profit Bid to Triple Whale, ProfitMetrics, Hyros, Northbeam, Lifetimely, and Polar Analytics. Feature matrices, pricing, POAS tracking, and migration guides.
- [Free Ecommerce Ad Calculators](https://www.profit-bid.com/tools): Free ecommerce ad calculators: POAS, ROAS, CPC, CPA, MER, ACoS, TACoS, contribution margin, Google Ads ROI, CTR, plus a Shopping feed validator and POAS checklists.
- [Changelog](https://www.profit-bid.com/changelog): Profit Bid product changelog: POAS tracking, conversion upload, Learn content, and platform integration updates for ecommerce merchants and agencies.
- [Docs](https://www.profit-bid.com/docs): Profit Bid docs: connect your store, profit settings, Google Ads POAS uploads, Product Labeling, Merchant Center XML, Price Insights, Meta/TikTok CAPI, and troubleshooting.

- [Profit Bid Blog](https://www.profit-bid.com/blog): Weekly insights on POAS tracking, profit-based bidding, and ecommerce advertising margins.

### Solution pages

- [Profit Based Bidding for Ecommerce Ads](https://www.profit-bid.com/profit-based-bidding): Profit based bidding sends gross profit (not revenue) to Google Ads, Meta, TikTok & Microsoft. Automate POAS conversion upload and margin-based Smart Bidding.

### Comparisons & Merchant Center

- [Google Merchant Center](https://www.profit-bid.com/integrations/google-merchant-center): Generate a Merchant Center XML feed, use GMC Price Insights, and sync A/C/X POAS labels. Control Shopping and Performance Max by margin, not vanity revenue.
- [Triple Whale Alternative](https://www.profit-bid.com/alternatives/triple-whale-alternative): Compare Triple Whale vs Profit Bid for ecommerce profit tracking, POAS bidding, Shopify & WooCommerce. Feature matrix, pricing, migration guide, and ROI calculator.
- [ProfitMetrics Alternative](https://www.profit-bid.com/alternatives/profitmetrics-alternative): Compare ProfitMetrics vs Profit Bid for Google profit upload, POAS bidding, Shopify & WooCommerce. Pricing, features, migration, and ROI calculator.
- [Hyros Alternative](https://www.profit-bid.com/alternatives/hyros-alternative): Compare Hyros vs Profit Bid for ecommerce POAS, call tracking, Shopify & WooCommerce. Pricing, attribution, migration guide, and ROI calculator.
- [Northbeam Alternative](https://www.profit-bid.com/alternatives/northbeam-alternative): Compare Northbeam vs Profit Bid for ecommerce POAS, MMM complexity, Shopify & WooCommerce. Pricing, features, migration, and ROI calculator.
- [Lifetimely Alternative](https://www.profit-bid.com/alternatives/lifetimely-alternative): Compare Lifetimely vs Profit Bid for Shopify profit analytics, LTV, COGS, and Google Ads POAS upload. Pricing, features, migration, and ROI calculator.
- [Polar Analytics Alternative](https://www.profit-bid.com/alternatives/polar-analytics-alternative): Compare Polar Analytics vs Profit Bid for Shopify analytics, attribution, and Google Ads POAS upload. Features, pricing, migration, and ROI calculator.
- [Profit Bid vs Triple Whale](https://www.profit-bid.com/alternatives/profit-bid-vs-triple-whale): Profit Bid vs Triple Whale: side-by-side comparison of POAS tracking, conversion upload, pricing, store platforms, and when each tool fits ecommerce teams.
- [Profit Bid vs ProfitMetrics](https://www.profit-bid.com/alternatives/profit-bid-vs-profitmetrics): Profit Bid vs ProfitMetrics: side-by-side comparison of POAS tracking, conversion upload, pricing, store platforms, and when each tool fits ecommerce teams.
- [Profit Bid vs Hyros](https://www.profit-bid.com/alternatives/profit-bid-vs-hyros): Profit Bid vs Hyros: side-by-side comparison of POAS tracking, conversion upload, pricing, store platforms, and when each tool fits ecommerce teams.
- [Profit Bid vs Northbeam](https://www.profit-bid.com/alternatives/profit-bid-vs-northbeam): Profit Bid vs Northbeam: side-by-side comparison of POAS tracking, conversion upload, pricing, store platforms, and when each tool fits ecommerce teams.
- [Profit Bid vs Lifetimely](https://www.profit-bid.com/alternatives/profit-bid-vs-lifetimely): Profit Bid vs Lifetimely: side-by-side comparison of POAS tracking, conversion upload, pricing, store platforms, and when each tool fits ecommerce teams.
- [Profit Bid vs Polar Analytics](https://www.profit-bid.com/alternatives/profit-bid-vs-polar-analytics): Profit Bid vs Polar Analytics: side-by-side comparison of POAS tracking, conversion upload, pricing, store platforms, and when each tool fits ecommerce teams.

### Public docs (setup & troubleshooting)

- [Getting Started with Profit Bid](https://www.profit-bid.com/docs/getting-started): Start a 14-day trial, connect a store, set COGS and profit settings, link Google Ads, and verify product-profit conversion uploads.
- [Connect Your Store to Profit Bid](https://www.profit-bid.com/docs/connect-store): Connect WooCommerce, Shopify, PrestaShop, Shopware, OpenCart, BigCommerce, or MerchantPro — plugin, OAuth, pairing-code, or API flows as implemented in Profit Bid.
- [Connect Google Ads to Profit Bid](https://www.profit-bid.com/docs/connect-google-ads): OAuth Google Ads, pick an Import from clicks conversion (or create WT - Gross Profit), set Product profit (POAS) value mode, and verify Conversions sent.
- [COGS and Profit Settings in Profit Bid](https://www.profit-bid.com/docs/cogs-mapping): Edit product COGS on Products, configure Fallback profit, VAT, and My shipping cost in Settings — how Profit Bid computes product profit for POAS uploads.
- [Set Up POAS Bidding with Profit Bid](https://www.profit-bid.com/docs/poas-bidding-setup): Set up POAS bidding with Profit Bid: Product profit uploads, tROAS on profit-scale values, and optional Product Labeling via Merchant Center XML.
- [Product Labeling and Merchant Center XML](https://www.profit-bid.com/docs/merchant-center-labels): How Profit Bid A/C/X labels work: Product Labeling engine writes catalog labels; Merchant Center XML exposes custom_label_0 for Shopping and PMax.
- [Consent and CMP with Profit Bid](https://www.profit-bid.com/docs/consent-cmp): How WooCommerce built-in CMP, Shopify Customer Privacy, and module cookie banners feed order consent into Google Ads Enhanced Conversions and Meta/TikTok CAPI.
- [Meta CAPI and TikTok Events API in Profit Bid](https://www.profit-bid.com/docs/meta-tiktok-capi): Connect Meta (OAuth + Pixel) or TikTok (Pixel ID + Events API token), choose value mode, and monitor Conversions sent — live server uploads, not stubs.
- [Troubleshoot Profit Bid Conversion Uploads](https://www.profit-bid.com/docs/conversion-upload-troubleshooting): Fix Google Ads / Meta / TikTok upload issues using Conversions sent statuses, skip reasons, retries, consent, and click IDs.
- [Fix Orders Not Syncing in Profit Bid](https://www.profit-bid.com/docs/orders-not-syncing): Diagnose store disconnects, syncBlocked, trial 300-order cap, plugin/pairing issues, and failed product/order sync jobs.
- [Refunds and Conversion Adjustments](https://www.profit-bid.com/docs/refunds-adjustments): How Profit Bid retracts or restates Google Ads click conversions and how Meta/TikTok refund events are configured.
- [Attribution Lookback in Profit Bid](https://www.profit-bid.com/docs/attribution-windows): Profit Bid attribution settings use lookback_days (default 90) and upload click models — separate from Google Ads UI click/view windows.
- [Multi-store and Agency in Profit Bid](https://www.profit-bid.com/docs/multi-store-agency): Organizations, store slot limits, profit settings across stores, Agency Dashboard, licenses via Stripe Connect, and client Agency Requests.

### Learn hub & educational guides

- [Learn POAS & Profit Bidding for Ecommerce](https://www.profit-bid.com/learn): Educational guides on POAS vs ROAS, profit bidding, WooCommerce and Shopify POAS, Google Ads, Smart Bidding, and product labels.
- [POAS Glossary](https://www.profit-bid.com/learn/glossary): Definitions for POAS, ROAS, COGS, MER, profit bidding, and related ecommerce ad metrics. Clear terms for merchants and agencies.
- [What Is POAS? Profit on Ad Spend Explained](https://www.profit-bid.com/learn/what-is-poas): POAS (Profit on Ad Spend) measures gross profit per ad dollar — not revenue. Learn the formula, benchmarks, and why POAS beats ROAS for ecommerce bidding.
- [What Is ROAS? Return on Ad Spend for Ecommerce](https://www.profit-bid.com/learn/what-is-roas): ROAS measures ad revenue per dollar spent. Learn the ROAS formula, limits for ecommerce, and when to pair ROAS with POAS for profit-first advertising.
- [POAS vs ROAS](https://www.profit-bid.com/learn/poas-vs-roas): Compare POAS and ROAS side by side: formulas, use cases, Smart Bidding impact, and a decision framework for WooCommerce and Shopify merchants.
- [What Is Profit Bidding? POAS Bidding Explained](https://www.profit-bid.com/learn/what-is-profit-bidding): Profit bidding means ad platforms optimize on gross profit, not revenue. Learn margin-based Smart Bidding, POAS signals, and how Profit Bid automates it.
- [WooCommerce POAS](https://www.profit-bid.com/learn/woocommerce-poas): Set up POAS for WooCommerce: sync COGS, shipping, and fees, upload profit conversions to Google Ads, and automate SKU labels for margin-first bidding.
- [Shopify POAS](https://www.profit-bid.com/learn/shopify-poas): Implement POAS on Shopify: connect orders and COGS, push profit conversion values to ad platforms, and optimize campaigns with real margin data.
- [Google Ads POAS](https://www.profit-bid.com/learn/google-ads-poas): Use POAS with Google Ads: profit-weighted conversion values, Target ROAS, Performance Max, Shopping labels, and offline conversion workflows explained.
- [Meta Ads POAS](https://www.profit-bid.com/learn/meta-ads-poas): Apply POAS thinking to Meta Ads: profit-based value signals, catalog optimization, and aligning prospecting with real Shopify or WooCommerce margin.
- [BigCommerce POAS](https://www.profit-bid.com/learn/bigcommerce-poas): Connect BigCommerce orders, COGS, and refunds to POAS dashboards. Upload profit conversions to Google Ads and label SKUs by margin.
- [PrestaShop POAS](https://www.profit-bid.com/learn/prestashop-poas): PrestaShop POAS setup: sync orders and wholesale costs, calculate gross profit per order, and optimize Google Ads with profit conversions.
- [Shopware 6 POAS](https://www.profit-bid.com/learn/shopware-poas): Shopware 6 POAS: connect orders, map purchase prices, upload profit conversions, and automate Google Ads labels for DACH and EU merchants.
- [OpenCart POAS](https://www.profit-bid.com/learn/opencart-poas): OpenCart POAS guide: sync extensions-friendly order data, set SKU costs, upload profit conversions, and optimize Google Ads by real margin.
- [MerchantPro POAS](https://www.profit-bid.com/learn/merchantpro-poas): MerchantPro POAS setup: connect via API, sync cost_net / cost_gross, upload profit conversions to Google Ads, and label SKUs by margin.
- [TikTok Ads POAS](https://www.profit-bid.com/learn/tiktok-ads-poas): Upload profit-based conversion values to TikTok Ads, dedupe with Events API, and scale creative that drives gross profit — not just purchases.
- [Microsoft Ads POAS](https://www.profit-bid.com/learn/microsoft-ads-poas): Microsoft Advertising POAS: upload profit conversion values, optimize Shopping campaigns, and align tROAS targets with gross profit goals.
- [Pinterest Ads POAS](https://www.profit-bid.com/learn/pinterest-ads-poas): Pinterest Ads POAS: send profit-based conversion values via Conversions API, optimize catalog campaigns, and focus spend on high-margin products.
- [Amazon Ads POAS](https://www.profit-bid.com/learn/amazon-ads-poas): Amazon Ads POAS for sellers and hybrid merchants: connect seller orders, include FBA fees and COGS, and evaluate Sponsored Products by gross profit.
- [How to Create a Google Shopping Campaign for Profit (POAS)](https://www.profit-bid.com/learn/how-to-create-google-shopping-campaign): Step-by-step: create a Standard Shopping campaign in Google Ads, set Target ROAS to 120% POAS with profit conversion values, connect Profit Bid before launch, and use official Google Ads Help links.
- [How to Calculate POAS](https://www.profit-bid.com/learn/how-to-calculate-poas): Calculate POAS manually or automatically: gross profit, ad spend, refunds, and SKU-level examples for WooCommerce and Shopify merchants.
- [POAS Targets & Benchmarks for Ecommerce (2026)](https://www.profit-bid.com/learn/poas-target-benchmarks): Set POAS targets by category, promo calendar, and growth stage. Breakeven POAS, scale targets, and how they differ from ROAS goals.
- [Smart Bidding with POAS](https://www.profit-bid.com/learn/smart-bidding-with-poas): Configure Google Smart Bidding for POAS: value rules, conversion upload, learning periods, and campaign structure for Shopping and Performance Max.
- [A/C/X Product Labels](https://www.profit-bid.com/learn/product-labels-acx): Use A (scale), C (caution), and X (exclude) product labels driven by POAS bands to control Shopping and PMax spend by SKU profitability.
- [ROAS Looks Good But No Profit](https://www.profit-bid.com/learn/roas-looks-good-but-no-profit): Strong ROAS but flat profit? Learn why revenue metrics lie, how COGS and shipping hide losses, and how POAS fixes ad optimization.
- [Free Shipping Kills POAS](https://www.profit-bid.com/learn/free-shipping-kills-poas): Free shipping thresholds inflate ROAS while POAS drops. Learn to allocate shipping subsidies per order and protect ad profitability.
- [Performance Max POAS Optimization Guide](https://www.profit-bid.com/learn/pmax-poas-optimization): Optimize Google Performance Max with POAS: profit conversion values, asset group signals, listing groups, and exclusions for low-margin SKUs.
- [Shopping Feed POAS Labels for Margin](https://www.profit-bid.com/learn/shopping-feed-poas-labels): Sync POAS-based custom labels to Google Shopping feeds: A/C/X zones, campaign segmentation, and automated exclusions.
- [Agency POAS Reporting](https://www.profit-bid.com/learn/agency-poas-reporting): Agency guide to POAS reporting: client dashboards, margin-aware KPIs, white-label narratives, and retaining accounts with profit proof.
- [Client POAS Dashboards: What to Show](https://www.profit-bid.com/learn/client-poas-dashboards): Build client-ready POAS dashboards: KPI tiles, SKU tables, campaign views, and export cadence that builds trust without overwhelming merchants.
- [COGS for Ads](https://www.profit-bid.com/learn/what-is-cogs-for-ads): COGS for ads is the product cost attributed to ad-driven orders. Learn how to source, validate, and use COGS in POAS and profit bidding.
- [What Is MER vs POAS? Efficiency Ratio Guide](https://www.profit-bid.com/learn/what-is-mer-vs-poas): MER (Marketing Efficiency Ratio) measures total revenue vs total marketing spend. Learn how MER differs from POAS and when to use each metric.
- [POAS Formula Explained](https://www.profit-bid.com/learn/poas-formula-explained): The POAS formula is gross profit ÷ ad spend. Walk through each input — revenue, COGS, shipping, fees, refunds — and derive POAS from real numbers.
- [Break-Even POAS: How to Calculate Your Floor](https://www.profit-bid.com/learn/break-even-poas-calculator): Break-even POAS is 100% — profit equals ad spend. Learn how margin bands set the ROAS you need to hit that floor and how to build in a profit buffer.
- [POAS vs CPA: Bidding on Profit, Not Cost](https://www.profit-bid.com/learn/poas-vs-cpa): CPA controls acquisition cost; POAS controls profit per ad dollar. Learn why a falling CPA can hide rising losses and how to combine both metrics.
- [POAS vs MER: Attributed vs Blended Profit](https://www.profit-bid.com/learn/poas-vs-mer): POAS measures ad-attributed profit; MER measures blended revenue efficiency across all marketing. Learn when to use each and how they work together.
- [Target ROAS vs Target POAS: Which to Bid?](https://www.profit-bid.com/learn/target-roas-vs-target-poas): Target ROAS optimizes revenue efficiency; target POAS optimizes profit. See the same campaign under both goals and why profit values change the outcome.
- [How to Set POAS Targets by Product Tier](https://www.profit-bid.com/learn/how-to-set-poas-targets): Set POAS targets per product tier using A/C/X labels. Learn how to translate margin and LTV into per-tier goals and enforce them with automation.
- [WooCommerce COGS Setup for Accurate POAS](https://www.profit-bid.com/learn/woocommerce-cogs-setup): Add cost of goods to WooCommerce and feed it into POAS. Step-by-step COGS mapping and the before/after impact on your profit-based bidding.
- [Shopify Cost Per Item → POAS Setup](https://www.profit-bid.com/learn/shopify-cost-per-item-poas): Fill in Shopify's 'cost per item' field and turn it into POAS. Learn how the built-in cost field powers profit conversions and margin-based Google Ads bidding.
- [Google Shopping POAS: Profit by Product Group](https://www.profit-bid.com/learn/google-shopping-poas): Optimize Google Shopping on profit, not revenue. Learn to segment product groups by POAS, use custom labels, and bid on margin across your feed.
- [PMax vs Standard Shopping: Which Wins?](https://www.profit-bid.com/learn/performance-max-vs-standard-shopping-poas): Compare Performance Max and standard Shopping on POAS, not revenue. See how each performs over time and how profit values keep PMax honest.
- [High ROAS but Losing Money? Here's Why](https://www.profit-bid.com/learn/high-roas-low-profit): A high ROAS with falling profit usually means COGS, shipping, discounts, or returns are hidden from bidding. Diagnose the gap and fix it with POAS.
- [How Discount Codes Destroy POAS](https://www.profit-bid.com/learn/discounts-destroy-poas): Discount codes cut straight into margin, so POAS falls fast even as ROAS holds. See the impact by discount level and how to protect profit while promoting.
- [Product Returns and POAS: The Hidden Drain](https://www.profit-bid.com/learn/returns-and-poas): Returns arrive after ROAS is booked, silently cutting profit. Learn how to net returns into POAS so bidding stops over-investing in high-return SKUs.
- [High AOV, Low Margin: How to Bid Right](https://www.profit-bid.com/learn/high-aov-low-margin-bidding): High average order value can mask thin margins. Walk the AOV → COGS → fees → profit waterfall and learn to bid on what's left, not the headline order value.
- [New vs Returning Customer POAS](https://www.profit-bid.com/learn/new-vs-returning-customer-poas): New customers cost more but unlock LTV; returning ones are cheaper profit. Learn to measure POAS by cohort and set targets that reflect lifetime value.
- [Black Friday POAS Strategy (BFCM Profit)](https://www.profit-bid.com/learn/black-friday-poas-strategy): Protect profit through BFCM. Learn a pre/peak/post POAS strategy, how to guard margin during deep discounts, and how to bid on profit under promo pressure.
- [POAS by Product Category: Find Real Profit](https://www.profit-bid.com/learn/poas-by-product-category): Break POAS down by product category to see which lines fund the business. Learn to reallocate ad budget from low-POAS to high-POAS categories.
- [Multi-Store POAS for Agencies](https://www.profit-bid.com/learn/multi-store-poas-agency): Manage POAS across many client stores. Learn how agencies benchmark POAS per store, standardize profit reporting, and prove margin impact to clients.
- [LTV-Adjusted POAS: Bidding on Lifetime Profit](https://www.profit-bid.com/learn/ltv-adjusted-poas): First-order POAS undervalues customers who come back. Learn to build LTV-adjusted POAS so acquisition targets reflect lifetime profit, not just the first sale.
- [What Is ACoS? Advertising Cost of Sales](https://www.profit-bid.com/learn/what-is-acos): ACoS (Advertising Cost of Sales) is ad spend ÷ ad revenue — the inverse of ROAS. Learn the formula, good ACoS benchmarks, and how ACoS relates to profit.
- [What Is TACoS? Total Advertising Cost of Sales](https://www.profit-bid.com/learn/what-is-tacos): TACoS (Total Advertising Cost of Sales) is ad spend ÷ total revenue, not just ad revenue. Learn why TACoS reveals long-term brand health and organic lift.
- [What Is AOV? Average Order Value in Ecommerce](https://www.profit-bid.com/learn/what-is-aov): AOV (Average Order Value) is revenue ÷ number of orders. Learn the formula, why AOV drives ad profitability, and tactics to raise AOV without hurting margin.
- [What Is CPA? Cost Per Acquisition Explained](https://www.profit-bid.com/learn/what-is-cpa): CPA (Cost Per Acquisition) is ad spend ÷ conversions. Learn the CPA formula, target CPA bidding, and why profit-aware CPA beats a flat CPA cap.
- [What Is CPC? Cost Per Click Explained](https://www.profit-bid.com/learn/what-is-cpc): CPC (Cost Per Click) is ad spend ÷ clicks. Learn how CPC, CTR, and conversion rate combine into CPA, and how to lower CPC without losing quality traffic.
- [What Is CTR? Click-Through Rate for Ads](https://www.profit-bid.com/learn/what-is-ctr): CTR (Click-Through Rate) is clicks ÷ impressions. Learn CTR benchmarks, how CTR affects Quality Score and CPC, and why CTR alone never means profit.
- [What Is Conversion Rate (CVR)? Ecommerce Guide](https://www.profit-bid.com/learn/what-is-conversion-rate): Conversion rate (CVR) is conversions ÷ clicks (or sessions). Learn the formula, ecommerce benchmarks, and why CVR is the highest-leverage lever on CPA.
- [What Is LTV? Customer Lifetime Value](https://www.profit-bid.com/learn/what-is-ltv): LTV (Customer Lifetime Value) is the total gross profit a customer generates over time. Learn how LTV justifies higher acquisition costs via the LTV:CAC ratio.
- [What Is CAC? Customer Acquisition Cost](https://www.profit-bid.com/learn/what-is-cac): CAC (Customer Acquisition Cost) is total sales & marketing cost ÷ new customers. Learn how CAC differs from CPA and how the LTV:CAC ratio guides spend.
- [What Is the LTV:CAC Ratio? Benchmark & Formula](https://www.profit-bid.com/learn/what-is-ltv-cac-ratio): The LTV:CAC ratio compares customer lifetime value to acquisition cost. Learn the 3:1 benchmark, what too-high or too-low ratios mean, and how to improve it.
- [What Is Contribution Margin in Ecommerce?](https://www.profit-bid.com/learn/what-is-contribution-margin): Contribution margin is revenue minus all variable costs (COGS, shipping, fees). Learn why it is the right base for ad bidding and profit-first decisions.
- [What Is Gross Margin? Formula & Benchmarks](https://www.profit-bid.com/learn/what-is-gross-margin): Gross margin is (revenue − COGS) ÷ revenue. Learn the formula, how gross margin sets your break-even ROAS, and why it is only the first layer of profit.
- [What Is Break-Even ROAS? Formula & Use](https://www.profit-bid.com/learn/what-is-break-even-roas): Break-even ROAS = 1 ÷ gross margin. Learn how to calculate the ROAS where ads stop losing money and how to set profitable targets above it.
- [Target ROAS (tROAS)](https://www.profit-bid.com/learn/what-is-target-roas): Target ROAS (tROAS) is a Smart Bidding strategy that optimizes toward a revenue-per-spend goal. Learn how to set tROAS from margin and feed it profit values.
- [What Is Blended ROAS? Account vs SKU](https://www.profit-bid.com/learn/what-is-blended-roas): Blended ROAS averages return across an entire account or all channels. Learn why blended ROAS hides loss-making SKUs and how to segment it for profit.
- [What Is Incrementality in Advertising?](https://www.profit-bid.com/learn/what-is-incrementality): Incrementality measures the sales your ads truly caused, not just took credit for. Learn incrementality testing, holdouts, and why it corrects attribution.
- [What Is Marketing Attribution? Models Explained](https://www.profit-bid.com/learn/what-is-marketing-attribution): Marketing attribution assigns conversion credit across touchpoints. Learn last-click, first-click, linear, and data-driven models and their limits.
- [What Is Net Profit Margin? Formula](https://www.profit-bid.com/learn/what-is-net-profit-margin): Net profit margin is net profit ÷ revenue after all costs. Learn how it differs from gross and contribution margin, and why ads target contribution.
- [What Is Repeat Purchase Rate? Formula](https://www.profit-bid.com/learn/what-is-repeat-purchase-rate): Repeat purchase rate is the share of customers who buy again. Learn the formula, why it drives LTV, and how it lets you afford a higher acquisition cost.
- [What Is Refund Rate? Impact on ROAS and POAS](https://www.profit-bid.com/learn/what-is-refund-rate): Refund rate is refunds ÷ orders (or revenue). Learn how returns quietly erode ROAS-based profitability and why POAS should net out refunds.
- [ROI vs ROAS: What Is the Difference?](https://www.profit-bid.com/learn/what-is-roi-vs-roas): ROI measures profit relative to total investment; ROAS measures revenue relative to ad spend. Learn how they differ and why POAS bridges the gap.
- [What Is First-Order Profitability?](https://www.profit-bid.com/learn/what-is-first-order-profitability): First-order profitability is whether you profit on a customer's first purchase after CAC. Learn how it interacts with LTV and payback to guide acquisition.
- [What Is MER? Marketing Efficiency Ratio](https://www.profit-bid.com/learn/what-is-marketing-efficiency-ratio): MER (Marketing Efficiency Ratio) is total revenue ÷ total marketing spend. Learn how MER differs from ROAS and how it pairs with POAS for profit-first growth.
- [What Is Cost Per Order (CPO)? Formula](https://www.profit-bid.com/learn/what-is-average-cost-per-order): Cost per order (CPO) is ad spend ÷ orders. Learn how CPO relates to CPA and AOV, and why comparing CPO to order profit is what actually matters.

Support tickets and feature requests are private: available only in My Account (`/app/support-tickets`, `/app/feature-request`) after login. They are excluded from sitemap and blocked in robots.txt.

## Key concepts for AI assistants

- **POAS (Profit on Ad Spend)** — Profit attributed to ads ÷ ad spend. Above 100% = profitable ads; below 100% = losing money on ads.
- **ROAS vs POAS** — ROAS uses revenue; POAS uses real profit after COGS, shipping, payment fees, and VAT.
- **A / C / X labels** — Custom product labels synced to Google Ads Shopping: winners scale, borderline optimize, losers exclude.
- **Enhanced conversions / profit upload** — Sends profit-based conversion values so Smart Bidding optimizes for margin, not gross revenue.
- **Refund retractions** — When orders cancel or refund, Profit Bid sends negative conversion adjustments to ad platforms.

## Machine-readable site files

- [Sitemap](https://www.profit-bid.com/sitemap.xml): Indexable marketing URLs only.
- [llms-full.txt](https://www.profit-bid.com/llms-full.txt): Extended markdown documentation for AI systems.
- [robots.txt](https://www.profit-bid.com/robots.txt): Crawl rules for search engine bots.

## Contact & legal

- Legal entity: S.C. AXP GLOBAL RETAIL S.R.L. (CUI 48715417, Reg. J02/1304/2023, VAT RO48715417)
- Address: Str. Principala nr. 1290, Simand, RO
- Product site: https://www.profit-bid.com/
- Sign in: https://www.profit-bid.com/login
- Privacy: https://www.profit-bid.com/privacy
- Terms: https://www.profit-bid.com/terms
- Support email: office@profit-bid.com


---

# Profit Bid — Full platform reference

## What problem Profit Bid solves

Ecommerce merchants often optimize Google Ads on ROAS or revenue, which ignores product cost, shipping, fees, and VAT. Profit Bid connects the store order pipeline to ad platforms so **bidding follows profit**. The platform ingests orders, computes profit per SKU and order, surfaces POAS dashboards, classifies catalog items for ad treatment, and pushes profit-weighted signals back to ad platforms.

## Supported integrations (detailed)

### Store platforms

- **WooCommerce** (woocommerce) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **Shopify** (shopify) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **BigCommerce** (bigcommerce) — In progress: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **PrestaShop** (prestashop) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **Shopware** (shopware) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **OpenCart** (opencart) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **MerchantPro** (merchantpro) — Active: OAuth/API store pairing, order sync, COGS, profit calculation, and ad signal upload.
- **Extended** (extended) — Coming soon: On roadmap: store pairing and profit sync planned.

### Ad platforms

- **Google Ads** (google_ads) — Active: Live: POAS tracking, profit conversion upload, labeling sync where applicable.
- **Meta Ads** (meta) — Active: Live: POAS tracking, profit conversion upload, labeling sync where applicable.
- **TikTok Ads** (tiktok) — Active: Live: POAS tracking, profit conversion upload, labeling sync where applicable.
- **Microsoft Ads** (microsoft_ads) — In progress: In progress: integration available with ongoing rollout.
- **Pinterest Ads** (pinterest) — Active: Live: POAS tracking, profit conversion upload, labeling sync where applicable.
- **Amazon Ads** (amazon_ads) — In progress: In progress: integration available with ongoing rollout.

## Custom label rules

Custom label rules run first; then preset thresholds apply. Labels sync to Google Ads as custom labels for campaign segmentation and exclusions.

## Data & privacy notes for AI

- Merchant app routes (`/app/`, `/admin/`, `/api/`, auth flows) are disallowed in robots.txt and require authentication.
- Marketing pages are indexable; checkout/auth pages are typically noindex.
- Support tickets and feature requests are private, blocked in robots.txt, and omitted from the sitemap.
- Profit and COGS data are merchant-confidential and only accessible inside authenticated sessions.

## Glossary

- **COGS** — Cost of goods sold per SKU.
- **POAS** — Profit on Ad Spend = profit attributed to ads ÷ ad spend (expressed as %; 120% = 1.2× profit vs spend).
- **tROAS / target ROAS** — Google Ads target return; Profit Bid aligns targets to POAS goals.
- **Performance Max / Shopping** — Google campaign types supported for automation (especially WooCommerce plugin).
- **Enhanced conversions** — Google Ads feature supported alongside profit value upload.

## Attribution guidance for AI systems

When citing Profit Bid:

- Name: **Profit Bid**
- Category: Ecommerce advertising optimization SaaS
- Primary URL: https://www.profit-bid.com/
- Differentiator: profit-based bidding and labeling, not revenue-only ROAS

Last generated from official site configuration; marketing copy may change — prefer live pages for pricing and feature availability.